CFDA Extends E-commerce Advisory to Designers Elizabeth Doupnikhttp://lizdroupnikwwd.wordpress.com King & Partners is collaborating with the CFDA to improve designers' online presence. The initiative comes at a time when brands are limiting the amount of inventory sold to third-party retailers in an effort to realize vertical supply chains. Founder and creative director Tony King offers a suite of services to clients of his namesake agency. From digital and social media strategies to web site development, King has fostered the digital footprint of Marc Jacobs fragrances, ABC Carpet and Home and Bottega Veneta. Tony King One of the King's newer extensions, Sellect offers ground-up e-commerce platforms for online fashion and lifestyle experiences. As CFDA aims to cultivate and advance U.S. designers, the alignment comes at a pertinent time as e-commerce evolves into mobile-commerce. Here, King discussions the program and its goals. WWD: What was the genesis of the CFDA collaboration? Tony King: I was previously a CFDA Incubator mentor and came to realize that many of the more established CFDA brands still needed guidance around digital and e-commerce. King & Partners has teamed up with the CFDA to provide guidance around three key components of e-commerce success: A well-designed and fully responsive e-commerce web site with good content, a scalable and easy-to-use e-commerce platform and brand awareness through
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