Coburn Builds Home for Influencers

Coburn Builds Home for Influencers Faye Brookmanhttp://fayebrookmancom.wordpress.com With the power of influencers stronger than ever, Coburn Communication has launched an interactive Studio within its New York office. "With the CoburnStudio, we've created a neutral, brandable and fully functional studio here in the center of Manhattan," explained Shirine Coburn DiSanto, chief executive officer of the public relations and strategic alliances firm. The CoburnStudio can serve as a broadcast facility for the company's clients, which in addition to beauty brands includes companies in lifestyle, food and beverage, media and entertainment. "And we are also starting to represent influencers across all of those verticals," she added. This is the latest example of public relations firms expanding their businesses model to team up with influencers and help them enrich their content. "The goal of the CoburnStudio is to create a hub for media, influencers and brand marketers to create social and digital assets, and especially to add value for our clients," Coburn DiSanto said. "The media landscape has evolved significantly, and branded content and digital asset creation are two huge components of any impactful marketing program now. At Coburn, we always want to be at the forefront and constantly innovating." The 400-square-foot facility can accommodate live blogging, live-streaming, such as Facebook Live, podcasting, video creation (including Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3