Coco de Mer Taps Rankin to Shoot Film, Names Pamela Anderson as International Brand Ambassador

Coco de Mer Taps Rankin to Shoot Film, Names Pamela Anderson as International Brand Ambassador Lorelei Marfil LONDON — Coco de Mer has tapped Rankin to shoot the brand's latest film, and has named Pamela Anderson its international brand ambassador, WWD has learned. "I have a real attraction to Coco de Mer, which produces such beautiful lingerie," said Anderson. "I appreciate the way that Lucy [Litwack, chief executive officer of Coco De Mer] and her team have developed the Coco de Mer philosophy; it is so complementary to my own. The designs are always seductive, luxurious and fashion relevant. This has been an inspiring experience, and I am really excited about future collaborations with Coco de Mer." Anderson features in the movie by Rankin and his creative agency The Full Service. The seductive short film, which was shot in London, features Anderson at her apartment as she gets ready for Valentine's Day and wears several styles from the Gaia summer 2017 range. "Our intention was clear from the beginning," Rankin said of the campaign. "You associate lingerie brands with Valentine's Day the way you associate certain brands with Christmas and Easter. We wanted to subvert that, and play with expectations — to do something different but humorous. Coco de Mer got it straight away; it's testament to them that they were willing Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3