Hawke & Co. Collaborates With Goodyear on Jacket Jean E. Palmieri Hawke & Co. has collaborated with tire manufacturer Goodyear on a special-edition rain slicker for fall. The jackets, which will be offered in black, navy and blue colorblock, will feature Goodyear tire rubber zipper pulls and snaps, and will have a waterproof Aquachannel shell. "Hawke & Co. and Goodyear share a performance and heritage lifestyle, and are both known for quality," says Hawke & Co. chief executive officer Michael Rosenberg. Hawke & Co. approached Goodyear after seeing a trend in the market for rubber, and set out to work on a design for a rain slicker that was functional and stylish. They will retail for $150 and will be available in March at Macy's stores and on the retailer's web site.
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