Luke Wilson Links With Criquet as Investor and Brand Ambassador

Luke Wilson Links With Criquet as Investor and Brand Ambassador
Khanh T.L. Tran
Luke Wilson is taking a laid-back approach to celebrity branding in the fashion business. Known for his affable, easygoing persona on the big screen in movies such as "Old School," "Anchorman: The Legend of Ron Burgundy" and "The Royal Tenenbaums," the actor has linked with Criquet, a golf apparel line based in Austin, Tex., as a minority investor and brand ambassador. Following in the footsteps of Pharrell Williams at G-Star Raw and Miranda Kerr at Kora Organics, he's the latest celebrity to go beyond being the face of a brand. The 45-year-old Texas native, who is an avid golfer, has become accustomed to his new role. Last June, he pulled the black polo shirt that Criquet first gave him in 2011 to wear on national television in an interview with "The Today Show." Three months later, at New York Fashion Week, he sported a striped version from the company at a dinner hosted by Grace Coddington and Calvin Klein. "We like to say our shirt is a high-performance shirt for the 19th hole, whether it is a bar or a place where you're most at ease with your friends," said Hobson Brown, Criquet's cofounder, who also heads marketing. While fashion designers may chuckle at

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