Proactiv Nabs Super Bowl Ad in Overtime

Proactiv Nabs Super Bowl Ad in Overtime Rachel Brown Proactiv might have been even happier than the Patriots that the Super Bowl went into overtime. The acne fighter purchased a cut-rate 30-second advertising slot contingent upon an extra 15 minutes being put on the clock, an occurrence that had never happened before in the 50 Super Bowls prior to the game Sunday. Once it almost unbelievably did occur, the commercial that occupied the slot starred actress Olivia Munn as a skin-care soothsayer giving advice to a young male with a pimple-flecked face. "I am not a huge football fan, and I was watching not for the Patriots or the Falcons to win, but for a tie, which was a crazy long shot. When it got to the end of the second half, and it was tied, it was one of the most exciting moments in my career," said Jay Sung, president, North America of The Proactiv Co., a joint venture between Guthy-Renker and Nestlé Skin Health S.A. "My whole family was cheering and freaking out." The freak-out was justified: Proactiv's web traffic leapt more than 100 percent following the commercial's airing. And Sung believes the brand could continue to see a lift in the near future from getting in front of some 111 Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3