The Outnet to Bring Foster Sisters to New York Fashion Week

The Outnet to Bring Foster Sisters to New York Fashion Week
Sharon Edelson
Erin and Sara Foster have been called "It" girls and celebrities. The Hollywood sisters have exploited their social media-driven fame with their parody TV reality show "Barely Famous." On Friday, they'll have another platform, #PrettyInfluential, The Outnet's New York Fashion Week activation. The Outnet hopes to capitalize on the popularity of the acid-tongued sisters, who are known for sharp wit and thinly veiled sarcasm. The Fosters will be featured in six episodes of #PrettyInfluential, and will be seen navigating NYFW, including trying to secure front row seats and other style-centric indignities. And speaking of famous, the Fosters' stepsisters are Gigi and Bella Hadid. While not big-name models, the Fosters are attractive and blonde. Their outfits — and there will be many wardrobe changes each day — will be coordinated by The Outnet based on trends seen at the previous day's shows. If consumers like what they see on #PrettyInfluential, they'll be able to buy it. "The importance of this is that the content will be shoppable," said Andres Sosa, executive vice president of sales, marketing and creative at The Outnet. "The team will come up with the looks the Fosters will be wearing. We don't know what we're going to capture. The team will create

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