Under Armour's Plank's Support of Trump Sets off Firestorm Jean E. Palmieri On the same day that the social media channels heated up with calls for a boycott, Under Armour introduced its first apparel collection for one of its sponsored athletes. Hours before the Baltimore-based sports brand unveiled its Inspired by Misty Copeland line, a Twitter backlash erupted after Under Armour chief executive officer Kevin Plank appeared on CNBC's "Fast Money Halftime Report" during which he expressed support for President Trump's pro-America stance. In an interview with the business network, Plank said: "To have such a pro-business president is something that is a real asset for the country. People can really grab that opportunity. "He wants to build things. He wants to make bold decisions and be really decisive. I'm a big fan of people that operate in the world of 'publish and interate' versus 'think, think, think, think, think.' So there's a lot of respect there." Plank was part of a group of business leaders who met with Trump in the White House in late January to brainstorm about how to bring jobs back to America. Plank is personally investing billions in a redevelopment plan in his home town of Baltimore and has opened an innovation lab at Under Armour as a way to bring employment back
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