Australians Own More Smartphones, but Complete Fewer Mobile Purchases

Australians Own More Smartphones, but Complete Fewer Mobile Purchases Elizabeth Doupnikhttp://lizdroupnikwwd.wordpress.com Converting mobile perusal to purchases continue to challenge retailers and e-commerce. A new report released by Bronto Software, a Netsuite company that offers cloud-based commerce automation platforms, analyzed consumer behavior in Australia, the U.K. and the U.S. in order to capture an accurate portrayal of how mobile devices — smartphones, tablets, laptop, desktop and wearables — are being implanted in spending habits. The survey found that Australians lead the charge in smartphone ownership — but they are the least likely to make a purchase on the device. Smartphones were the most popular device across regions; with the exception of the U.S. where 75 percent owned smartphones (however, 80 percent of them owned laptops). Australians led the charge of smartphone ownership, 88 percent of those surveyed owned one while 82 percent of the U.K. participants owned smartphones. Mobile device usage has proven to be an ongoing obstacle for retailers and brands to address. "Consumers in all countries own an average of three, or nearly three, of the five devices in the survey, but they do not use them all for online purchases," the report said. Analyzing specific geo-patterns of habits will likely help break down key challenges — and where to invest in tapping local social Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3