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Friday, 17 March 2017

Greg Dacyshyn Steps Down as Burton’s Chief Creative Officer

Greg Dacyshyn Steps Down as Burton's Chief Creative Officer
Aria Hughes
Greg Dacyshyn is leaving his post as chief creative officer at Burton. Dacyshyn, who joined the Vermont-based company in 1997, will start his own agency, Camp High, and Burton will be the first client on his roster. Dacyshyn will continue to work with the snowboard brand's founder and chairman Jake Burton on creative direction, but he will also forge partnerships with other brands. "I still love what we are doing at Burton, but I've always really liked working with different designers, artists and brands. I love snowboarding and what we've done with the brand, but I have a lot of interests outside of that," said Dacyshyn. "I'm able to spread my wings a little bit and work with other industries, but also bring something back to what we do at Burton." While in his position, Dacyshyn helped create partnerships with brands including the Andy Warhol Foundation, Paul Smith, Hiroshi Fujiwara and Gwen Stefani's L.A.M.B. The Toronto native started out in an entry-level position before working his way up to the top creative role. "Greg ultimately assumed responsibility for the look and feel of every product and marketing piece in our line," said Burton. "He has always delivered a creative look that I have been comfortable

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