Live Clean Signs Lifestyle Blogger to Spread Its Message in U.S.
Faye Brookmanhttp://fayebrookmancom.wordpress.com
Mara Ferreira of M Loves M Live Clean has signed its first digital influencer, Mara Ferreira, a lifestyle blogger. Her blog, M Loves M, is expected to help educate American consumers about the Live Clean portfolio that launched in the U.S. in January. Live Clean, the number-one natural brand in Canada, features hair care, body washes, hand soaps and baby. The formulas are at least 97 percent plant derived and free of sulfates, phthalates, petroleum, parabens, silicone, DEA and phosphates. The packaging is recyclable and the formulas are biodegradable. In just three months, Live Clean has been added to shelves in major retailers including Target, Rite Aid, Kroger and Walgreens. Industry sources think the brand can hit big in the U.S. as Americans seek out products with fewer harmful ingredients with the potential to topple $20 million in first year sales. According to Kline, the natural personal-care market expanded by 9 percent to $5.4 billion last year and should grow by 40 percent in the next five years. But with a flood of new items claiming "natural" positioning, consumer education will be paramount, according to Roseann Fernandez, head of marketing for Live Clean. Influencers will play a role. After sifting through countless influencers, Live CleanFollow WWD on Twitter or become a fan on Facebook.  Read More... |  | Fashion 3 |  |  |
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