Titika Active Couture Makes Move in U.S. Kari Hamanaka Can the U.S. support another activewear brand? Canada-based Titika Active Couture would answer in the affirmative. The fashionable, performance fabric-based label has planted its first brick-and-mortar flag in the U.S., picking San Francisco for its home. "We did research for almost a year looking for different cities based on weather and demographics," said Titika Active Couture director of marketing Deborah Yeung. "We had been to other West Coast cities as well as the East Coast, but one of the things we liked was the rich history. There's a lot of art. It's a very interesting mix of culture and quite a few elite tech companies." Titika Active isn't exactly new to market. The business launched in 2009 and counts three brick-and-mortar stores — two in Canada and a third in London. The company also keeps three separate e-commerce sites: one each to serve the Canadian and U.S. markets with a third to service the rest of the world. Designs are produced in Canada, while manufacturing takes place in the company's factory in China. Prices average around $70 for the company's leggings, sports bras are around $50 and tanks retail for about $30. The company took up a 600-square-foot space on Union Street in a Victorian
No comments:
Post a Comment