Uniqlo Enlists Jonathan Anderson to Bring a British Accent to Life Wear

Uniqlo Enlists Jonathan Anderson to Bring a British Accent to Life Wear Sharon Edelson NEW YORK — Forever dressed in jeans and a crew-neck navy sweater, Jonathan Anderson was never a stranger to the Uniqlo esthetic. Now he's even closer: At a press conference here, the Japanese fashion chain said it would collaborate with the Northern Irish designer and his J.W. Anderson brand on a collection of men's and women's apparel for fall retailing. "Collaborations are incredibly important in design," Anderson said. "When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering. It's a difficult job, and I think Uniqlo does it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it's nice that my design can be accessible to anyone, on all different levels." J.W. Anderson's prices — $1,520 for a graphic puzzle knit sweater and $2,100 for a striped, layered Merino wool dress — preclude most of the purchasing population. The Life Wear collection is expected to combine the heritage of J.W. Anderson with the comfort and fit that Uniqlo strives for, along with comfort and lightness through research and better design. Uniqlo said its goal with Life Wear is to perfect each piece, made from affordable fabric, with thoughtful details to create the basic building blocks of personal style. "Much of the clothing we wear today has Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3