32/7 Serves Up a Media Marketplace for Working Moms

32/7 Serves Up a Media Marketplace for Working Moms Lisa Lockwood Last fall, Celeste Markey and Amy Gurvitz launched 32/7, a one-stop destination dedicated to meeting the online needs of working moms. The site began as a media site featuring news and relevant features to build the viewer base,  with the intention of becoming a media marketplace. In the last two months, 32/7 has started selling products including women's and children's apparel brands such as Milly, Mara Hoffman, Hatch, Lemlem, Rachel Comey, Leota, Buru White and Ulla Johnson. It also features brands such as Honest Co. and Burt's Bees and sells nursery and baby gear at Thirtytwoseven.com. "We're a marketplace. We carry no inventory," said Markey, in an interview this week in New York. She said the site features 10,000 products and is growing daily. The customer completes the purchase on Thirtytwoseven.com, but the individual brand handles fulfillment. "It's virtual inventory. You place an order on the site, and the vendor ships it," said Markey, whose company is based in San Francisco. When it works with wholesalers, 32/7 earns a margin percentage of the sale, and when working with a retailer, it gets a commission on the sale. The site acts as a retailer for other retailers and brands. "The way we look at Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3