Avery Dennison Opens I.Lab to Showcase Intelligent Labels, RFID

Avery Dennison Opens I.Lab to Showcase Intelligent Labels, RFID
Arthur Zaczkiewicz
Avery Dennison has opened a new interactive center at its European headquarters in Oegstgeest, Netherlands. The I.Lab Experience Center showcases the company's "capabilities in RFID and intelligent labeling, offering hands-on experiences, live demonstrations and customer case studies," the firm noted. Visitors to the center can interact with various displays and exhibits that show how the company's solutions can be used across retail segments "from apparel to food" at the point of sale as well as throughout the supply chain and manufacturing process. The company said it has goals to expand "intelligent labeling solutions to other areas such as cosmetics, automotive, pharmaceuticals and aviation." Click here to see a short video about the I.Lab. "This facility features a retail store environment, and a look into our latest projects in transforming the consumer experience, including wearable technology utilizing our Janela solution, powered by the Evrythng Smart Products Platform," the company said adding that this platform has the ability "to capture real-time data that creates apparel and footwear products with unique, serialized identities." During a panel discussion at the NRF Big Show earlier this year, Francisco Melo, vice president and general manager of global RFID at Avery Dennison, told attendees that the market is experiencing a "consumer evolution," which is creating

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