These Artists’ Music Videos Impact Beauty and Style Trends, Says New Study

These Artists' Music Videos Impact Beauty and Style Trends, Says New Study Alexa Tietjen There's no question that fashion and music are intrinsically linked. But if there was, Vevo now has the data to back it up. The video hosting service published a white paper titled "How Influential Are Music Videos on Beauty & Style?" on Monday, presenting three key learnings geared towards its brand partners, as well as those in the fashion and beauty industries. "The apparel worn in music videos can create the latest trends, from Beyoncé's kale sweatshirt (from "Flawless"), to Drake's Moncler puffer jacket ("Hotline Bling")," the report reads. "Beauty also plays a role in an artist's signature look, from Adele's winged eyeliner to Taylor Swift's vintage red lipstick. These videos make a mark on pop culture, and in turn, create an opportunity for brands to connect with key consumers." The key findings are: (1) The majority of Vevo users turn to musicians for style inspiration. (2) Music videos inspire Vevo users' style and beauty routines. (3) Most Vevo users of the Gen Z and Millenial generations prefer to buy from brands similar to those their favorite musicians wear. The artists most mentioned by participants in the study were Rihanna, Beyoncé, Taylor Swift, Demi Lovato, Ariana Grande, Kanye West, Justin Timberlake, Justin Bieber, Adam Levine and Drake. Adam Smith, senior vice president Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3