Unexpected Is the Rule at Platform L.A., The Row DTLA

Unexpected Is the Rule at Platform L.A., The Row DTLA Sharon Edelson Platform L.A. is expanding its collection of offbeat stores and trendy eateries along Culver City's Hayden Tract. The project is barely a year old and temporary and permanent retail space is in demand. Platform L.A. developer Runyon Group LLC had the foresight to acquire an adjacent building that will provide 6,000 square feet of retail space and 60,000 square feet of office space. "When we finished the project and saw the success of the neighborhood, we bought the property next door," said Joseph Miller, cofounder of the Runyon Group LLC, adding that Technicolor subsidiary PMC will open its headquarters there, while Bird, the Brooklyn-based purveyor of men's and women's fashion and accessories, will anchor the new retail area. Platform feeds off change with a tenant roster that's constantly in a state of flux. Temporary concepts come and go, while pop-up shops exhibit long-term potential are transitioned to permanent status. "That's how retail is today," Miller said. "It's always changing today. You have to be on the cusp and fluid." Upcoming pop-up shops, include Joey Wolffer's Styleliner; jewelry retailer Catbird; online marketplace Garmentory; British resort and swimwear label Prism; In Support Of, a multibrand retailer with a charitable component, and Stay, the first retail concept from Spring Street Social Club, which brings members together for dinners, immersive Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3