Soko Glam Opens Pop-In Shop at Bloomingdale’s

Soko Glam Opens Pop-In Shop at Bloomingdale's Ellen Thomas Soko Glam is setting up shop in Bloomingdale's. The digital K-beauty company has opened a temporary pop-in shop on the cosmetics floor of the retailer's SoHo outpost. The space holds 11 brands and 70 K-beauty skin-care and makeup products, and is equipped with iPads that display a revolving stream of how-to content featuring Soko Glam's cofounder and chief curator Charlotte Cho. "We identify as a totally digital company, and we have this e-commerce community with thousands of reviews, and it was our community that really wanted us to have this in-person experience," said Cho of the Bloomingdale's shop, Soko Glam's first-ever retail concept. American-born Cho, a licensed aesthetician, founded Soko Glam in 2012 after getting hooked on Korean skin care while living in South Korea for the first time in her early 20s. Today, Soko Glam operates as both an e-commerce site and K-beauty blog called The Klog, which focuses on education around Korean skin-care routines. For Bloomingdale's, the Soko Glam shop is a chance to offer a more trend-driven beauty assortment. "The SoHo customer is very savvy and also focused on health and wellness. This is the perfect target audience for K-beauty," said Stacie Borteck, vice president and DMM of cosmetics and fragrances Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3