Anthony Thomas Melillo Sets Up West Village Shop

Anthony Thomas Melillo Sets Up West Village Shop David Moin NEW YORK — At his new shop at 405 Bleecker Street in Manhattan's West Village, Anthony Thomas Melillo discusses the matte black paint on the rear wall. "It's an English black matte paint from Farrow & Ball. It's not common," Melillo said. "There's a subtle but distinctive difference. This is a store with so few elements, if it wasn't that specific, it would be commonplace. " Even if you're not a decorator, you might pick up on the nuance. "What draws people in are the distinctive details," Melillo said, discussing his philosophy on retail. The details are just as apparent in his easy, relaxed, cool collection of hoodies, T-shirts, sweats, pants and bodysuits, as in the store decor. The $225 hoodie is the top-selling piece within the ATM Anthony Thomas Melillo brand, which was founded in 2012 and is sold at Neiman Marcus, Barneys New York, Saks Fifth Avenue, Bergdorf Goodman, Kirna Zabete, Moda Operanda and Nordstrom, among other stores. The hoodie has a shirttail, a very slim sleeve, a raw cut trim on the hem of the sleeve, and a double zipper so you can unzip from the bottom. The men's hoodie has a more classic fit. Other core products are women's silk sweatpants; Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3