Cosabella Sales Swell With Emarsys Artificial Intelligence Platform Elizabeth Doupnikhttp://lizdroupnikwwd.wordpress.com Lingerie brand Cosabella said it is seeing huge gains since integrating artificial intelligence and marketing platform Emarsys. Since using the platform in October 2016, the company said e-mail-led revenues increased by more than 60 percent on a year-on-year basis while its subscriber base doubled. And Cosabella said it will roll out the next phase of marketing platforms in order to enhance its omnichannel campaigns. The company is one of many fashion brands that's restructuring its internal operations and corporate culture to follow a technology company model, which is resulting in a significant uptick of customer engagement and discovery of new revenue streams. The market seems to be organically demanding these changes as consumers seek a customized experience, which includes everything from personalized e-mails to intuitive apps. Platforms such as Emarsys are an integral tool in emphasizing a customer-first marketing approach. "In [the quarter of 2016] we decided to leverage in-house talent and use technology to improve engagement," said Courtney Connell, marketing director at Cosabella. "In the fourth quarter we launched five companies and ultimately felt that Emarsys was the most forward-thinking to be used over multiple channels. It has an easy dashboard and is very intuitive." That becomes crucial when many marketers are still learning the ropes of
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