Four New Brands to Watch During NYFW Andrew Shang Ahead of New York Fashion Week, WWD scouted emerging brands new to the show calendar looking to break into the U.S. market. From the conceptual and quirky to the blissfully wearable and approachable, here are some fast facts on these designers and their collections, and click through the slideshow for a first look at pieces from fall. Ally Ferguson SEEKER Designer: Ally Ferguson The name: "The label is Seeker, which derives from the time I resigned from my 9-to-5 job to travel throughout India and the East in search of a new horizon," said Ferguson. Origins: "I am a Los Angeles native. I decided to settle back in L.A. after exiting college in 2006, when I devoted my career wholly to fashion. Los Angeles is a manufacturing hub and an ideal place to return to when you spend the majority of your time seeking new adventures. "Additionally, I believe Los Angeles needs creatives to set their roots here to bring like-minded individuals out to inspire a real creative movement. I think we've got the ball rolling." Background: "Before I founded Seeker, I had quite a few years of strategically working my way up the ladder. My first position was with G-Star, which was an incredible learning experience.
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