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Thursday 9 February 2017

Victoria Beckham, Estée Lauder Expand Partnership

Victoria Beckham, Estée Lauder Expand Partnership
Rachel Strugatz
NEW YORK — For everyone who couldn't get their hands on any products in the limited-edition Victoria Beckham Estée Lauder range that bowed last September, an encore is on the way. The beauty giant is bringing back the original collection on Feb. 17, and as the sponsor for Beckham's fashion show during New York Fashion Week, will tease an upcoming, second Victoria Beckham Estée Lauder collaboration on the runway Feb. 12. During an interview earlier this week, Beckham was vague about what her second makeup range will look like — she had just come from a product development meeting where deliberations on the final collection were still being made — but made sure to emphasize the tie-in between her fashion and beauty lines. "It's important that this is about fashion as well. Every collection we do I want it to have an element of fashion. Yes it's all very wearable, but I also have fashion in there," Beckham told WWD at Lauder's headquarters in Midtown Manhattan here. Jane Hudis, group president at Estée Lauder Cos. Inc., was able to confirm that the second capsule will contain 30 stockkeeping units, double the original 15 sku's that hit counters five months ago. The rapid speed of

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