Cristiano Ronaldo to Launch CR7 Denim Line

Cristiano Ronaldo to Launch CR7 Denim Line Aria Hughes Cristiano Ronaldo has expensive taste. When the Real Madrid soccer player isn't on the field, he likes to wear denim from Balmain, Givenchy and Dsquared2. But oftentimes, these brands don't fit him off the rack. This dilemma was tdhe starting point for CR7, his men's denim brand that will be available in June. "I don't take myself too seriously, but I take what I do very seriously. So when I had the opportunity to launch my own denim line, I didn't want it to be like any other line on the market," Ronaldo said. "Inspired by what's important to me, this collection is for more than just my fans. It's for anyone who shares my values, who lives a limitless life and loves denim." It's being produced and distributed by Uniti Fashion, a sourcing and manufacturing company founded in South Africa. The line is designed around the premise of comfort and high-fashion influences. "We are doing more on a daily basis and we need clothes that can work for us," said Henry Monsell, global marketing director for CR7. "With this line, we are showing Cristiano's persona off the field and telling a story about his work ethic, discipline and loyalty." The men's denim collection is made Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3