Rent the Runway’s Roadmap to Growth

Rent the Runway's Roadmap to Growth David Moin Eight years ago, Rent the Runway started with "a simple promise." "Stop buying things you only wear one or two times a year and instead rent a designer dress to look and feel amazing for a special moment in the your life," said Maureen Sullivan, chief operating officer of Rent the Runway. But there's nothing simple about the company's expanding assortment, menu of services and retail locations. Rent the Runway, Sullivan said, seeks to "transform the modern woman's relationship with her closet. It's the only part of our lives that hasn't evolved with the digital transformation of our lives." In her overview of Rent the Runway's growth path and customer profile, Sullivan cited services such as the Style Studio, where customers pay for one-on-one appointments with stylists. The Style Studio enables RTR to "really collect every single piece of data, from fit, to measurements to brands that she likes, to her social calendar, to her work dress code. We know whatever marketing communications we push [out] to her in the future are highly customized, and the time and investment she made in that appointment really pays dividends in figuring out what to rent in the future." Sullivan also cited the Style Pass where if a customer Follow WWD on Twitter or become a fan on Facebook. Read More... Fashion 3